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See What’s Next in Wellness
The ideas transforming wellness rarely begin in the mainstream.
Spotting What's Next, First
They begin as signals — A new scientific discovery, a shift in consumer behavior, a founder solving an overlooked problem, a conversation between leaders hinting at where health, culture, and business are heading.
20 Years in the Making
For nearly 20 years, the 4-day Global Wellness Summit has brought together leaders, researchers, physicians, entrepreneurs, investors, and innovators from across the global wellness economy.
Turning Conversations Into Forecasts
Our annual trends report turns the insights shared onstage — and the candid conversations happening beyond it — into a forecast of the shifts poised to reshape how we live, move, sleep, eat, connect, travel, and age. Many of those ideas wouldn't become mainstream for years.
We Don’t Just Report on What’s Trending
We identify the shifts that could become tomorrow's markets.
Long before an idea dominates headlines, it appears at the edges of science, culture, and business.
The Global Wellness Summit's trends team tracks those early signals — connecting expert perspectives, new research, changing consumer needs, and emerging companies — to understand what's coming next and why it matters.
The result is more than trend spotting: it's strategic foresight for anyone making better decisions about their health, their organization, or their next opportunity.
We Saw These Shifts Coming
Functional and Psychedelic Mushrooms
Women’s Health
Cannabis and CBD
Wellness Travel
Where the Forecast Comes From
A global conversation that continues long after the stage lights go down.
The trends report draws from the concentration of knowledge at the Global Wellness Summit — capturing the questions leaders are asking, the problems founders are solving, and the partnerships and ideas gaining momentum behind the scenes.
Our writers then investigate those signals.
Drawing on scientific research, expert interviews, and cultural shifts. Tracking emerging products, business models, and the founders and companies moving the market.
The Future of Wellness 2026
Ten trends. More than 150 pages. One essential view of what comes next.
The 2026 report explores the forces expected to shape the global wellness economy.
Inside, discover:
1. Women Get Their Own Lane in Longevity
2. The Over-Optimization Backlash
3. The Rise of Neurowellness
4. Fragrance Layering
5. Ready Is the New Well
6. Skin Longevity Redefines Beauty
7. The Festivalization of Wellness
8. Women & Sports: The Revolution Continues
9. Tackling Microplastics as a Human Health Issue
10. Longevity Residences
Each trend goes beyond the headline to explain why it's happening now, the science and culture behind it, and how consumer needs are shifting. We show who's driving it, where new products and investment may emerge, and what it could mean for your health, life, and business.
The digital report also links out to research, news, experts, and companies — so you can dig as deep as you want on any subject.
Read It for Your Health
The future of wellness is personal.
The report helps you cut through the daily flood of wellness claims to understand the forces actually shaping your health.
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Yesterday’s Emerging Ideas Are Today’s Industries
What will we see next?
Functional mushrooms were once underground.
Women’s health was considered too narrow or too taboo.
Wellness real estate barely had a name.
Wellness travel had not yet become a distinct global category.
The ideas in this year’s report may feel just as early.
That is the point.
See the signals. Understand the shifts. Find your opportunity.
The Future of Wellness 2026 is a 150+ page digital report featuring 10 in-depth trends, expert analysis, company examples, research, and extensive hyperlinks for further exploration.
